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Brand Designer

Sydney as a...
Brand Designer

In college, I was given a project to redesign the branding of a company I found compelling. I chose Jeni's Splendid Ice Creams, a popular ice cream shop in Nashville, TN.

After graduating, I briefly worked at Girlilla Marketing, a Nashville-based marketing company, where I helped brand country music star Terri Clark's Instagram.

Currently, I am the Graphic Designer for Tusculum University, where I work within their branding guidelines to create consistent and engaging designs that promote the university.

Advertising

Sydney as a...
Advertising Designer

In college, I developed a passion for magazine design. One of my featured projects includes three mock Jeep ads, created under the same campaign brief with the unique challenge of not featuring the car.

As the Graphic Designer for Tusculum University, I design promotional materials across various advertising platforms, including news ads, billboards, social media, and more.

Admissions Postcards.jpg
IT Concentration - 2_Social Media.jpg
Billboard 2024 - V2 - 1_Billboard ver 1-01.jpg
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University Designs

Sydney as a...
Designer for a University

As a graduating senior, I was part of a team that advertised COVID awareness at MTSU. You can read more about this project on my home page! This experience served as a stepping stone to my current career as a Graphic Designer at Tusculum University.

At Tusculum, I handle a wide range of internal communications and advertising. On a daily basis, I create TV slides for campus monitors, flyers for various colleges and student groups, and posters for plays and events on campus.

Bookstore Webslide - 2024-02.jpg
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Minimal Designs

Sydney as a...
Logo and Minmalist Designer

In my freelance work, I've designed numerous logos for a variety of businesses, including a YouTube channel, a photographer, a travel blogger, and various artists.

At Tusculum University, I encounter a broad range of design needs due to its diverse learning environment. Annually, I create thematic artwork and consistently design signage for multiple departments within Tusculum.

TLM logo.png
pioneer wow logo with alternate versions -2-19.jpg
Gaming Festival Logo - 3.png
Josh logo 1-01.png
10_02_21 Final Logo - 1.png
Illustration

Sydney as an Illustrator

current art

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